Improving user access to key information on employment in Northern Ireland
BT48 took part in an open tender process and were awarded the contract to update the Labour Relations Agency's Joomla site and App that was no longer meeting the needs of their users.
The brief was to update the site's information architecture to allow users to find the content that mattered most to them. Through extensive research and analysis of user journeys we restructured the site from reflecting the organisational structure to one that reflects the employee journey.
We developed the site on Drupal 8 and focused on effective use of tagging and content relationships to allow users to find relevant content. The site uses Solr to provide an enhanced search function.
The site was built as a Progressive Web App to replace the existing iOS and Android applications.
- The sites are fully responsive for mobile and tablet devices and offer the LRA team full control over all content as well as ensuring that key resources are accessible to users in a variety of ways.
- Site traffic has increased since launch while key metrics such as time on pages and bounce rate reflect a greater engagement with content on the site.
- Placement in search results have also improved due to better structured content and the use of schema
- The flexible nature of the information structure has been highlighted by the ease with which the site has accommodated the COVID-19 response and the development of the Early Conciliation portal
Working with BT48 has been terrific. Their experience and expertise have delivered great results for us and for our customers. If we ever have a question or need support they are so helpful and quick to respond.Keelin Kelly, Communications Manager, LRA